4. Relations with the community and the public

Employees should recognize the important wider role that they play as professionals and should:

1. Seek to advance the reputation of financial services, financial planning, insurance and associated trades through their own conduct.
2. Operate in a way that respects environmental concerns and issues.
3. Act in a socially responsible manner within the countries and societies in which they operate.
4. Strive to be trusted individuals and fulfill their responsibilities to the societies and communities in which they operate professionally.